When it comes to profit, you have to think small to go big. Cumulative small decisions within your business can have a big impact on the bottom line. Regular attention to detail is therefore important to maintaining healthy profit margins across your bridal business. But where do you start? 

Ingrid Heilke will cover three familiar concepts: markups, sales category analysis, and streamlining through differentiation.

By the end of this talk, you will: 

• Question your business-as-usual assumptions

• Discover what might be blocking profitability

• Identify where to free up resources to pursue new opportunities